Facebook – Playing by Their Rules Matters

Posted: October 15, 2014 in Blogging, Digital Marketing, Facebook Rules, Social Media
Tags: , , ,

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Have you ever sat down and studied Facebook’s extensive rules and regulations?  

Did you even know they existed?  

And to those feeling smug because you have…the bad news is they’ve probably changed.

According to a 2014 report by GlobelWebIndex on the latest trends in social networking, 82% of all internet users now have Facebook accounts.  That equates to 556 million people accessing the site every day.  It’s easy to see why law and order must be upheld.

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Facebook Community Standards outlines the basic rules that apply to all members –

  • No bullying,
  • No harassment
  • No violence or threats
  • No hate speech
  • No graphic content
  • Use your real name

Intellectual property rights must also be respected, as must appropriate laws when dealing with regulated goods and spamming members for commercial purposes is a no-no.

Think that’s all logical?  

Well, that’s only the tip of the iceberg.

Every section of rules has a subsection, and every subsection has another subsection and before you get to draw your breath you’ll be drowning in a sea of sections and the very section you were looking for will be a distant memory.

However, we’ll trudge on, because the most important section is still to come – the Offers and Promotions rules….

                                             keys-264596_1280competition

I’d like offer a definitive guide on Facebook’s rules regarding promotions, but the truth is, the only definitive rule is to check the rules every time you run a competition on your page.

Right now you cannot ask member to:

  • Like a page to automatically enter
  • Share a page
  • Like multiple pages
  • Share contests on a friend’s timeline to receive additional entries

You can ask members to:

  • Like a post
  • Comment on a post to enter.

However

It’s worth noting that you can ask fans to like or share your page for access to an entry form but the like and share cannot be the only means of entry.  Confused yet?  Check out this Ryan Levesque  video from 8th October 2014 for more information on the new rules of Facebook advertising.

 

BE WARNED!!

In case you are in any doubt about the policing of rules – the nice people at Facebook will delete your page without any prior warning.  Just ask the poor folks at Velvet Burger who lost their page and 10,000 fans at the click of a delete button.

Don’t say you haven’t been warned.

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