Top 10 Tips for using Twitter to market your Irish SME

Posted: November 4, 2014 in Blogging, Digital Marketing, Irish SME, Twitter
Tags: , , , ,

Why Tweet? 

Businesses across the globe use Twitter to generate awareness, connect with customers and drive sales.  With Twitter internal data showing that there are 271 million active users and 500 million tweets sent every day, it’s easy to see why. follow me

Here are 10 tips to help maximise your business on Twitter

1. Profile – Your profile shows the world who you are so use it wisely.  Make sure your photo, header, bio and pinned tweet reflect your businesses identity and personality.

2. Uniformity – Align your Twitter profile with your website and presence on other social media sites.  Use the same style, imagery and logos and check out how it looks on mobile and tablet.

3. Listen – Use Twitter to find out what’s going on in your industry and what your customers are talking about.  Don’t be afraid to jump into conversations and add some value.

4. Content – Develop a strategy using a ‘Tweet Calendar’ and get in the habit of tweeting regularly with helpful tips, promotions, behind the scenes and customer spotlights, as well as featuring industry experts or news.  Use the 80/20 rule…



Source: Twitter #smallgoesbig


5. Target – Reach your audience through Keyword Targeting  using keywords based on location, gender, device and so on.  Promoted tweets allows marketers to reach users at the right moment, in the right context.

6. Connect –  Use Tailored Audience  to connect with visitors to your website directly on Twitter to enable strategic marketing of existing and potential customers.

7.  Promote –  Website Card  allows advertisers to easily surface website details within a tweet and drive traffic to any page of their site, such as homepage, online shop or blog page.

8.   Impact – Measure the ROI from twitter ad spend with Conversion Tracking a free measurement and reporting tool available to all advertisers.

9.   In the real world – Gather contact details, such as email addresses of interested users through Lead Generation Cards to find and connect with them off Twitter.

10. And finally – Don’t be a pain!  Nobody wants to be bombarded with tweets, that’s how you lose followers.  Remember, quality masters over quantity.



For more top tips on growing your business check out  this video clip  on 7 Daily Twitter Activities to do Social Right


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