Archive for the ‘Blogging’ Category

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LinkedIn is no longer just a professional social networking service.  Strategic marketers are now using it to take their social media marketing campaigns to the next level by increasing business and brand awareness, generating leads and driving revenue.  And with over 300 million professionals using the site, it’s easy to see why.

According to Social Media Examiner LinkedIn not only gives exposure and access to important people but it helps attract new prospects, keeps existing vendors and clients close, sparks possibilities for marketing or business partnership, and generates introductions and referrals. That’s quite an amount of punch for one social media platform.

What is the link between professional connections and economic opportunity?

The increase in sales and marketing on LinkedIn since 2010 (source: 2014 B2B Content Marketing Trends)

The increase in sales and marketing on LinkedIn since 2010 (source: 2014 B2B Content Marketing Trends)

Advertising on LinkedIn is becoming big business with 20% of its $568 million revenue for quarter 3, 2014, coming from marketing solutions – an increase of 40% on the same quarter in 2013.  In July 2013, LinkedIn announced their Sponsored Updates ad service, allowing individuals and companies to pay a fee to have LinkedIn sponsor their content and spread it to their user base.  Advertisers pay for these targeted ads on a pay per click-through basis.

Easy Targets?

According to Digital Marketing Ramblings there are 2.1 million interest groups on LinkedIn, with 8,000 new groups being created weekly.  With growth like that it’s easy to see why marketers should be using the site for more than a new job.  Never before has it been so easy to reach a target audience, with specific shared interests and in a desired geographical area.  

The Sophisticated Marketer’s Guide to LinkedIn found that 50% of members are more likely to buy from a company they engage with on LinkedIn and a huge 80% of LinkedIn members want to connect with companies—because those connections provide them opportunities to enhance their professional decision-making. All it takes is a sophisticated marketer who seizes the opportunity to engage them.

Five Strategic Marketing Tools for LinkedIn

  • Company Pages  – Use your page to market your business and connect with the LinkedIn community
  • Company Updates  – Tailor your company’s status updates to your followers’ professional interests
  • Sponsored Updates  –  Extend your reach by delivering updates into the feeds of members beyond those already following your company
  • Display advertising  –  Use LinkedIn Premium Display Advertising to reach a high-quality professional audience or drive new customers to your business with CPC LinkedIn Ads platform
  • Inmail  –  Reach anyone on LinkedIn without an introduction or contact information

Check out this video for more information on LinkedIn Sponsored Updates

Why Tweet? 

Businesses across the globe use Twitter to generate awareness, connect with customers and drive sales.  With Twitter internal data showing that there are 271 million active users and 500 million tweets sent every day, it’s easy to see why. follow me

Here are 10 tips to help maximise your business on Twitter

1. Profile – Your profile shows the world who you are so use it wisely.  Make sure your photo, header, bio and pinned tweet reflect your businesses identity and personality.

2. Uniformity – Align your Twitter profile with your website and presence on other social media sites.  Use the same style, imagery and logos and check out how it looks on mobile and tablet.

3. Listen – Use Twitter to find out what’s going on in your industry and what your customers are talking about.  Don’t be afraid to jump into conversations and add some value.

4. Content – Develop a strategy using a ‘Tweet Calendar’ and get in the habit of tweeting regularly with helpful tips, promotions, behind the scenes and customer spotlights, as well as featuring industry experts or news.  Use the 80/20 rule…

 

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Source: Twitter #smallgoesbig

 

5. Target – Reach your audience through Keyword Targeting  using keywords based on location, gender, device and so on.  Promoted tweets allows marketers to reach users at the right moment, in the right context.

6. Connect –  Use Tailored Audience  to connect with visitors to your website directly on Twitter to enable strategic marketing of existing and potential customers.

7.  Promote –  Website Card  allows advertisers to easily surface website details within a tweet and drive traffic to any page of their site, such as homepage, online shop or blog page.

8.   Impact – Measure the ROI from twitter ad spend with Conversion Tracking a free measurement and reporting tool available to all advertisers.

9.   In the real world – Gather contact details, such as email addresses of interested users through Lead Generation Cards to find and connect with them off Twitter.

10. And finally – Don’t be a pain!  Nobody wants to be bombarded with tweets, that’s how you lose followers.  Remember, quality masters over quantity.

 

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For more top tips on growing your business check out  this video clip  on 7 Daily Twitter Activities to do Social Right

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Have you ever sat down and studied Facebook’s extensive rules and regulations?  

Did you even know they existed?  

And to those feeling smug because you have…the bad news is they’ve probably changed.

According to a 2014 report by GlobelWebIndex on the latest trends in social networking, 82% of all internet users now have Facebook accounts.  That equates to 556 million people accessing the site every day.  It’s easy to see why law and order must be upheld.

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Facebook Community Standards outlines the basic rules that apply to all members –

  • No bullying,
  • No harassment
  • No violence or threats
  • No hate speech
  • No graphic content
  • Use your real name

Intellectual property rights must also be respected, as must appropriate laws when dealing with regulated goods and spamming members for commercial purposes is a no-no.

Think that’s all logical?  

Well, that’s only the tip of the iceberg.

Every section of rules has a subsection, and every subsection has another subsection and before you get to draw your breath you’ll be drowning in a sea of sections and the very section you were looking for will be a distant memory.

However, we’ll trudge on, because the most important section is still to come – the Offers and Promotions rules….

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I’d like offer a definitive guide on Facebook’s rules regarding promotions, but the truth is, the only definitive rule is to check the rules every time you run a competition on your page.

Right now you cannot ask member to:

  • Like a page to automatically enter
  • Share a page
  • Like multiple pages
  • Share contests on a friend’s timeline to receive additional entries

You can ask members to:

  • Like a post
  • Comment on a post to enter.

However

It’s worth noting that you can ask fans to like or share your page for access to an entry form but the like and share cannot be the only means of entry.  Confused yet?  Check out this Ryan Levesque  video from 8th October 2014 for more information on the new rules of Facebook advertising.

 

BE WARNED!!

In case you are in any doubt about the policing of rules – the nice people at Facebook will delete your page without any prior warning.  Just ask the poor folks at Velvet Burger who lost their page and 10,000 fans at the click of a delete button.

Don’t say you haven’t been warned.

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