Posts Tagged ‘social media’

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Have you ever sat down and studied Facebook’s extensive rules and regulations?  

Did you even know they existed?  

And to those feeling smug because you have…the bad news is they’ve probably changed.

According to a 2014 report by GlobelWebIndex on the latest trends in social networking, 82% of all internet users now have Facebook accounts.  That equates to 556 million people accessing the site every day.  It’s easy to see why law and order must be upheld.

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Facebook Community Standards outlines the basic rules that apply to all members –

  • No bullying,
  • No harassment
  • No violence or threats
  • No hate speech
  • No graphic content
  • Use your real name

Intellectual property rights must also be respected, as must appropriate laws when dealing with regulated goods and spamming members for commercial purposes is a no-no.

Think that’s all logical?  

Well, that’s only the tip of the iceberg.

Every section of rules has a subsection, and every subsection has another subsection and before you get to draw your breath you’ll be drowning in a sea of sections and the very section you were looking for will be a distant memory.

However, we’ll trudge on, because the most important section is still to come – the Offers and Promotions rules….

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I’d like offer a definitive guide on Facebook’s rules regarding promotions, but the truth is, the only definitive rule is to check the rules every time you run a competition on your page.

Right now you cannot ask member to:

  • Like a page to automatically enter
  • Share a page
  • Like multiple pages
  • Share contests on a friend’s timeline to receive additional entries

You can ask members to:

  • Like a post
  • Comment on a post to enter.

However

It’s worth noting that you can ask fans to like or share your page for access to an entry form but the like and share cannot be the only means of entry.  Confused yet?  Check out this Ryan Levesque  video from 8th October 2014 for more information on the new rules of Facebook advertising.

 

BE WARNED!!

In case you are in any doubt about the policing of rules – the nice people at Facebook will delete your page without any prior warning.  Just ask the poor folks at Velvet Burger who lost their page and 10,000 fans at the click of a delete button.

Don’t say you haven’t been warned.

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Ever feel like Big Brother is watching your every move?

Well he is.  Except it’s not a he, it’s an app.  And with Forrester predicting Europe’s online retail sales will hit €191bn by 2017 it is easy to see why.

MappedIn describes mobile marketing, or geo-targeting, as targeting consumers with relevant products to purchase while they are in the location will make mobile marketing more relevant and less intrusive, changing the way mobile marketing is executed.

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Mobile marketing has now become an important part of the overall marketing mix. According to Adam Grunwery, M.D. at Searchable Digital Marketing Agency social media networks, like Facebook and Twitter, are increasingly using fans locations through third party installed apps to allow them provide additional marketing opportunities for businesses.  Location based apps or ‘lo-so’ networks like Foursquare and Loopt enable any business with a physical location not only communicate with customers on-line but actually get more of them to walk in the door.

Over half of all internet browsing now happens on mobile devices.  Smartphone users research information and make their purchases while on the go – on the bus, in work or even in the supermarket checkout queue.  This is the beauty of location based marketing, it brings the product to you – a bit like having your own virtual personal shopper. Except this personal shopper doesn’t clock out at 6 p.m., this one follows you home and helps you through your sleepless nights at 4 a.m.  Spot of early morning shoe shopping anyone?

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‘The next wave in social media marketing will be harnessing the power of location based technology’ that’s according to Kevin Alansky, CMO of SocialRadar.com. He believes that by understanding customers location patterns companies can better predict the users behaviors, allowing them to create the perfect marketing opportunity – right product in the right place.

Strategic product placement at its best.  Kind of like steering you into the wine section on a Friday evening.  It would be rude not to….wouldn’t it?  The future of social media marketing is bright and it’s most certainly mobile…Even if it is a little bit of a stalker.

cyberstalkerHere is Kevin Alansky of SocialRadar.com speaking about mobile marketing: